Have you seen the latest fitness magazines? They look great on the outside. Well-built humans who spent years sculpting their bodies into their ideal form.
Flip through one of these the next time you're in line at the grocery store, and you'll be left asking yourself:
"Okay, now what? What do I do with these valuable workouts?"
Like you, the authors of the magazine articles spent a massive amount of time and money curating the workout content in the magazine you're holding in front of you. They seem interested and passionate about getting people moving and helping them achieve their fitness goals.
But how can fitness publishers thrive off their content and reach a fast-growing, sophisticated digital fitness audience? Especially when that audience has collectively downloaded fitness apps over 400 million times in 2021?
They can't. PDF fitness programs and paper publications are not what people want to get up and move to these days.
It's reminiscent of the scene from the 2013 movie Jobs. When Steve Jobs gets frustrated with his Walkman, he calls it junk and later throws it in the trash.
In the same way, as an industry, we need to leave behind PDF fitness programs.
It's Time to Let Go of PDF Fitness Programs
Why send your workouts in an inconvenient, hard-to-use format and risk losing interested followers?
There are tons of fantastic workouts that get excellent results trapped in hard-to-use formats like PDFs, eBooks, and obviously paper. These formats aren't easily accessible to app-minded fitness goers. More importantly, they fail to provide a worthwhile training experience.
When you see people exercising, jogging, or riding stationary bikes, do you see them using a physical or digital magazine to guide them? No, you see them with earbuds listening to their workout as they jam to their music app.
Today's digital fitness goers want their exercise prescriptions to be a natural extension of themselves and their workouts. They want flexibility plus training guidance and tracking. They enjoy exercising at their own pace, whenever and wherever they want, in their own space. They want the option to unplug and train with or without a connection and never have their workout session interrupted.
That means they want convenient workout guidance and tracking they can customize and take with them anywhere and perform whenever they want.
Great Content, Wrong Medium
This scenario plays out all over the web and social media. Smart, energic fitness providers give content away for free, join complicated personal training platforms to provide online personal or group training, complement in-person training with remote training, and offer live video-streaming workouts.
Yet, they fail to repurpose their existing non-personalized, premade programs sitting in restrictive formats like PDFs, books, blogs, magazines, or other mediums that don't provide workout guidance and tracking or the convenience of in-app programs.
Best of all, in-app training programs give you, the content provider, feedback about your programs. Are people performing them? How often are they doing them? How long do they take? What tips and guidance should you provide clients on altering workouts to get the best results? And more.
Personalized, in-app, trackable workouts are the keys to sustaining and growing your business.
In-app training programs add value to your workout programs while providing you with an opportunity to upsell clients in a way that fosters loyalty through visible and measurable results.
Fitness apps are like self-checkout machines. No one wants to go through a manned checkout because the shopper wants control.
Your fitness app gives your clients complete control over their workouts. You only need to step in to help them when they have questions and need answers.
You transition to a fitness advisor once you give clients the tools they need to succeed.
The Future of Fitness Books Is Here... But You Don't Have the Time
Fitness authors and personal trainers don't always have time to convert their written content into an app.
That's precisely why we created TriadXP. We convert your content for you. Our online store and mobile app make it easy for your followers to find and download your audiovisual workouts. You could have in-app workouts ready for your clients in as little as three to five days, and we'll even help you market your new workout.
And, best of all, you won't have to write a word, shoot a video, or spend any money. All you do is leverage what you already have as a fitness author and personal trainer.
Imagine if your audience could access and perform your premade fitness programs as efficiently as they listen to audiobooks.
With TriadXP, they can.
If you'd like to unleash the full potential of your workouts, visit us at triadxpmedia.com to learn more or set up an introductory call.