Every business must diversify its sales channels. Whether it’s a startup or an established business, they must find new ways to show their products or services to the world. Publishers have found an incredible opportunity when they decide to move their businesses online.
Not only does it provide them with an opportunity to interact with millions of customers worldwide, but it also boosts their potential revenue. Here's how publishers can turn their content into multimedia, app-ready workouts that users can follow and track using an existing fitness app to boost their online sales.
Why Do You Need Multimedia, App-Ready Workouts?
If you’re an independent publisher or trainer, there are several benefits to turning existing workout content into multimedia, app-ready workouts as opposed to only ebook publishing services on Amazon Kindle. One benefit is that you can use your existing content, images, and training plans.
On the downside, besides the time and effort you put into creating your book, Google Play Store and Apple App Store charge a 30% fee from paid downloads and in-app purchases.
To convert your content into app workouts, you’ll need to consider what you’ll need to do.
Select a monetization model that’s most beneficial for you.
Deliver a more engaging training experience, and your users will enhance their experience.
Become a part of a community that will help you boost engagement and add to your marketing efforts
Turn Your Content Into Multimedia, App-Ready Workouts
App building requires an investment in time and resources. Of course, you can also use a third-party fitness platform and app to convert your content. Then you can deliver it to your customer as a complete, engaging experience. It’s the best and easiest way to achieve the popularity, financial stability, and career prospects you’re probably looking to achieve.
Select a Program
So, first, you’ll need to select an existing program that addresses your target audience. You can quickly tap into an existing audience in your niche, based on ethnicity, gender, or age. You can focus on a genre, including cardio, free weights, or tactical fitness. Based on your niche and genre, you can decide on the theme and level of guidance.
As part of finding the right program, make sure you incorporate the right features. Here are just a few of the options you might consider.
App Analytics: Measure the success of your app with analytics to gain insight into how your app is being used, the number of people it is being used by, and areas you can improve.
Audiovisual: Your audience wants to hear exercise cues. They need to know what to do, when, and how (time, reps, distance, and resistance) for the most efficient and effective workouts. Cues offer important visual reminders, so your audience doesn’t forget movements.
Tracking: Your audience can maintain meticulous records or just work out. You need to allow your audience to personalize how they process their workouts.
Social sharing: Your audience can share your workouts with their family and friends. It’s a great referral generation tool, but it also offers an effective support feature for your audience.
Rating & review: Your audience can experience and offer feedback for your in-app exercise programs. They love to offer a review and it’s important for your future program-development efforts.
Search, Categories, and Filters: Your audience will navigate through your in-app workout platform. They need to find the exercises, with detailed instructions.
Your goal is to deliver the right features that will complement the content you develop for your users. All of these features support your effort to deliver the best possible user experience.
Identify the Right Target Market
You’ll also need to identify the right target audience. You should research the target audience for your in-app workouts by asking these questions.
How often do your followers use the app for accessing workouts?
How much money do they spend monthly to work out?
Do they use other fitness apps?
How often (or the number of hours) do they work out monthly?
Based on those simple questions, you should have a better sense of your target audience.
Choose a Monetization Model
You have content to share with your target audience, but you also need to determine how you’d like to monetize your content. The most popular monetization model is to offer a subscription. You take a percentage of each workout sold. You should offer enough content to justify a subscription or release workouts regularly on some sort of periodic schedule.
You should also maintain high-app performance. Low performance is one of the main reasons users get rid of an app. In 2019, users abandoned 25% of apps after just one use. The apps took up too much space on their smartphones and slowed down the device performance. Your 3rd party platform and the app must be as lightweight as possible. Almost 91% of users will consider using the app again, once you resolve the performance issues.
Final Thoughts
App-minded users want workout guidance and tracking, as well as efficient and effective workouts. Look for 3rd party platforms that provide the essential features you need to deliver superior workouts to your users. You should focus on high-performance app functionality with an appealing interface for the best results.
Discover How A Content Conversion, Publishing & Distribution Platform Can Help You
TriadXP is a cloud-based content platform that allows you to create, publish, and securely distribute interactive mobile-ready workouts with a minimum amount of time and with no upfront investment.